Shalabh Jaiswal

Shalabh Jaiswal

Growth engineer, founder's office at Punch. Bangalore, India.

Bangalore · building

I started at smallcase as an intern and left as the youngest person ever included in their Ownership Program. For the last two and a half years I've run growth at Punch, out of the founder's office.

I could talk about marketing dollars deployed, or the two apps I've crashed with traffic nobody sized for. Twice makes it a pattern. What actually gets me going is smaller, for now: I build AI systems that quietly run at my day job and give my side quests a real outcome, mostly because my ADHD brain finally found something that holds still.

Work

  • Punch — founder's office (2024–present) ~46% of all orders at peak
  • smallcase — brand manager (2019–2022) 30 to 35% of attributable signups
  • Finnet Media — COO (2022–2023) ₹20Cr/yr agencyleft at six months
  • Cookieman Jamshedpur — promoter (2023–2024) ₹20L in four months₹60L ARR

What I've built

  • punch-seo-geo — SEO and GEO from nothing Punch~3x organic, half of it mine
  • pr-agent — PR in-house, not the two agencies Punch9+ placements, ~₹4.25L
  • Forge — video pipeline, twelve stages Punchthree weeks down to one
  • yt-discovery — finds and screens YouTube creators Punch225 channels, all reviewed by hand
  • Loops — email lifecycle, end to end Punchcaught a broken 50/50 split
  • Arnold — gym-accountability bot on WhatsApp personalsix real users
  • Plutus — acts as my personal wealth manager personal44 indicators, used daily
  • Cortex — knowledge-routing Telegram bot personal24 days on real users